Is the audit really free?
Yes. No credit card, no trial, no obligation. We deliver the full audit and a 30-minute walkthrough call at no cost. We only ask for a review or a referral if you found it valuable and don't want to engage further.
Free Audit · No Obligation
See exactly why you're not ranking.
See exactly why you're not ranking.
In five business days.
A 12-point local SEO audit for Venice Beach and West LA businesses. Entity footprint review, competitor grid, GBP baseline, technical crawl, and a prioritised action plan — delivered as a PDF plus a 30-minute walkthrough call.
What's Included
The 12-point local SEO audit.
Every area below gets covered in the audit you receive. No "contact us for the details" games — this is the actual scope.
Entity Footprint Review
How Google actually understands your business — the entity graph around your name, address, category, and service area.
- Knowledge panel assessment
- Entity ambiguity check
- sameAs reference gaps
- Category alignment review
NAP Consistency
Your name, address, and phone number across every major citation source — and whether the differences are costing you rank.
- Google, Apple, Bing Places
- Yelp, Yellow Pages, Foursquare
- Duplicate listing detection
- Suite number and abbreviation drift
GBP Baseline
A full read on your Google Business Profile — the single biggest lever for Map Pack visibility in Venice Beach.
- Primary and secondary categories
- Posts cadence and recency
- Photo count and quality
- Q&A activity and completeness
- Review velocity and response rate
Technical Crawl
A real crawl of your site — indexing, Core Web Vitals, robots, sitemap health, and mobile experience.
- Index coverage and errors
- Core Web Vitals (LCP, CLS, INP)
- Robots.txt and sitemap review
- Mobile usability check
Schema Audit
What structured data you have, what's broken, and what's missing for local + AI citation eligibility.
- LocalBusiness markup check
- Service and Product schema
- FAQ and Review schema
- Validation error review
Competitor Grid
A 5-mile grid of your top local competitors — who's ranking where, and what they're doing that you're not.
- Map Pack positions by grid point
- Top-3 competitor breakdown
- Category and review comparison
- Content and schema gaps
Citation Health
Which citations are helping, which are hurting, and which are missing entirely for your category and area.
- Top-20 citation source check
- Unclaimed profile detection
- Industry-specific directory gaps
- Local chamber and press listings
Content Gap Analysis
What service, location, and FAQ content you're missing versus the businesses already ranking above you.
- Query-to-page coverage map
- Missing service and location pages
- FAQ and answer-engine opportunities
- Internal linking review
Backlink Profile Summary
A plain-English read on your backlink situation — strong links, toxic links, and the local link opportunities you're missing.
- Referring domain overview
- Authority distribution
- Local link opportunities
- Spam score assessment
Keyword & Entity Coverage
Which queries you show up for, which you should, and how your entity signals compare to competitors.
- Current ranking snapshot
- Missed opportunity queries
- Entity coverage vs. competitors
- AEO/GEO citation readiness
Site Architecture Review
How your site is structured for local — URL patterns, service silos, location pages, and internal link flow.
- URL structure review
- Service silo evaluation
- Location page coverage
- Internal link distribution
Prioritised Action Plan
Every finding ranked by impact and effort. Quick wins first, structural fixes second, content opportunities third.
- Quick wins (days)
- Structural fixes (weeks)
- Content opportunities (months)
- Estimated effort per task
The Deliverable
A real audit. Not a score generator.
Automated SEO tools output a number and a color code. That's not what you get from us. The audit you receive is written by a person who looked at your business, your competitors, and your category — and found the specific things costing you rank.
- → Written findings — every point explained in plain English, not jargon.
- → Visual competitor grid — see where you rank on each grid point vs. your top 3 competitors.
- → Prioritised action list — ranked by impact and effort, with rough time estimates.
- → 30-minute walkthrough call — we walk you through every finding and answer your questions.
6.2
/ 10 overall · room to move
!
GBP category mismatch
Primary category "Clothing Store" should be "Boutique" — 3 of your top 5 competitors use the more specific category.
!
Missing LocalBusiness schema
Site uses generic Organization markup. LocalBusiness with geo, hours, and priceRange would strengthen entity signals.
~
LCP at 3.4s on mobile 4G
Hero image is not optimized. Converting to WebP with proper sizing should bring LCP under 1.5s.
~
Review velocity lagging
8 reviews in 12 months vs. 34 for the top-ranked competitor. Review generation flow would close this gap.
✓
NAP consistent across top 20 sources
Name, address, and phone number match across Google, Apple, Bing, Yelp, and all major directories.
✓
Grid rankings trending up
Currently #4 in the Map Pack for "Venice shopping" — top 3 is achievable with the fixes above.
How It Works
From request to walkthrough.
Five steps. About two minutes of your time to request, five business days for us to deliver, thirty minutes for the walkthrough call.
01
Request submitted
You submit the audit request with your business name, website, and primary service area. Takes about two minutes.
02
Entity & citation scan
We map your entity footprint across Google, Apple Maps, Bing Places, and major citation sources, and check for duplicates.
03
GBP, technical & competitor review
We audit your Google Business Profile, crawl your site for technical and schema issues, and grid your top local competitors.
04
Prioritised action plan
Findings assembled into a prioritised plan — quick wins first, structural fixes second, content opportunities third.
05
Delivery & walkthrough
You receive the audit PDF plus a 30-minute walkthrough call. No obligation to engage further.
Who It's For
Who gets the most from this audit.
The audit is most valuable for businesses in competitive local categories, or businesses that have invested in SEO before and aren't sure why it's not working.
Restaurants & Hospitality
You're competing on Windward, Rose, or Abbot Kinney against businesses with 10× your review count. The audit shows you exactly where the gap is.
Boutique Retail
You've built a brand but you're invisible when tourists search "shopping near me" on the Boardwalk. Schema and entity work often closes the gap fastest.
Professional Services
Attorneys, accountants, consultants — you've invested in a website and maybe some SEO, but the calls aren't matching the spend. The audit shows you where the leak is.
Vacation Rentals & Hospitality
You're competing against OTAs for direct bookings. The audit identifies the entity and content gaps keeping you out of the top of local search.
Multi-Location Businesses
You have multiple locations and the reporting is a mess. The audit covers each location and shows where the entity conflicts are between them.
Businesses That Left an Agency
You were paying for SEO and you're not sure what you got. The audit gives you an independent read on the state of things — no spin, no vendor agenda.
Request Your Audit
Tell us about your business.
The more context you give us, the more targeted the audit will be. None of this is required beyond the basics — but the more you share, the better the deliverable.
Five business day turnaround
No credit card, no trial, no obligation
Written by a person, not generated by a tool
PDF audit plus a 30-minute walkthrough call
Yours to keep and implement yourself if you want
Capped at 10 audits per month
Client Signal
What people say after the audit.
The audit was more useful than the last six months of reports from our previous agency. It found that our GBP primary category was wrong and we had a duplicate listing we didn't know about. Fixed both in a week and Map Pack ranking moved within 30 days.
Anthony R.
Managing partner · Marina del Rey law firm
I asked for the audit expecting a sales pitch. What I got was a real document — 18 pages of findings, a competitor grid, and a prioritised list I could hand straight to our developer. No hard sell at all. We ended up engaging them a month later because the work spoke for itself.
Sarah M.
Property manager · Venice Canals
Frequently Asked
Free audit questions.
How long does the free SEO audit take?
Five business days from the time we receive your request. We deliver the PDF audit and schedule the walkthrough call within that window.
What exactly is in the 12-point audit?
Entity footprint review across Google, Apple, and Bing. NAP consistency and duplicate listing check. Google Business Profile baseline — categories, posts cadence, photos, Q&A, review velocity. Technical crawl — Core Web Vitals, indexing, robots, sitemap health. Schema audit — LocalBusiness, Service, FAQ, and Review markup. Competitor grid across a 5-mile radius. Citation health across major directories. Content gap analysis. Internal linking review. Backlink profile summary. Keyword and entity coverage. Prioritised action plan.
Do I need to give you access to my Google Business Profile?
No. Everything we need for the initial audit is publicly available. If you'd like us to go deeper on GBP insights after the audit, we can set up read-only access — but that's optional and only relevant if you decide to engage further.
What if I'm not in Venice Beach?
We focus the audit on Venice Beach, Santa Monica, Marina del Rey, Culver City, Mar Vista, and Playa Vista. We'll take on audits for businesses outside those areas if the fit is right — the audit itself is the same regardless of location.
Will you try to sell me something on the call?
We'll show you what we found and answer your questions. If our services are a good fit for what you need, we'll say so. If they're not, we'll tell you that too. The audit is not a sales call dressed up as a consultation.
Can I implement the audit findings myself?
Yes, and some businesses do. The audit is written so that a competent web developer or in-house marketer can implement every finding without us. That's deliberate — we don't hide findings behind jargon to force an engagement.
How many free audits do you take on each month?
We cap it at ten per month so every audit gets the time it deserves. If we're at capacity when you request, we'll tell you the current wait and give you the option to be added to the next month's queue.
Related
What people do next.
Most audit recipients implement the quick wins themselves. The ones who engage us usually start with one of these.